Wednesday , June 16 2021

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How Social Media Is Changing Technology


Social media and technology have evolved tremendously over the last two decades. Each one has helped the other evolve in unique ways. Technological advancements have allowed people to engage with social media on smartphones and computers. Now people are connected through social media wherever they go because everyone has a smartphone in their pocket or purse.

On the flip side, social media is changing technology as well. Computer programmers are incorporating social media networking into their software programs. There are also cases where social media influences which software programs get developed in the first place. Business technology has become largely dependent on social media in more ways than one.

5 Social Media Marketing Mistakes You Need to Avoid


I want to help you avoid those costly and time-consuming mistakes so you can build the business you deserve, serve more people and bring more value into the world. So let’s talk about some of the common mistakes people make in social media, how to avoid them and what you should be doing instead so you can maximize your results.

1. Inconsistent posting activity
2. Posting off-brand content
3. Topical
4. Platforms
5. Asking friends to like/follow your page

Social Media Users Report: Latest stats and trends through 2024 by platform and location


The onset of the coronavirus pandemic ramped up social media usage across all major platforms across the globe—and there’s no sign of a decline anytime soon.

social network users worldwide
The coronavirus pandemic ramped up social media usage across all major platforms. eMarketer
But just how many people actually use social media? Insider Intelligence analyzed social network usage trends across multiple platforms and localizations. Here are some of the key social media stats to help navigate this shifting landscape.

How many people use social media?
Over three billion people, or 80.7% of internet users worldwide, will use a social network at least once per month in 2020. This is nearly 150 million more global social network users than Insider Intelligence’s pre-pandemic estimate.

6 Steps for Better Social Media Engagement


Figuring out a strategy that improves social media engagement and conversion rates — and aligns with business goals — is a common challenge for marketers. There are many solutions for improving social metrics and business ROI, but no part of a digital-marketing plan works in isolation, and social media engagement and conversion rates are a perfect example. Despite being on different levels of the marketing funnel, they can improve simultaneously.

Social Media in 2020: A Year of Misinformation and Disinformation


One of the most important things to learn is that misinformation and especially disinformation do not just affect us cognitively, they affect us emotionally. They often trigger an emotional response. They can make us outraged or angry, and self-righteous. And this can activate us to do something, like press the share button. Tuning in to our emotions, to how information makes us feel, can help us recognize when someone might be trying to manipulate us into becoming part of their disinformation campaign.

How To Grow Your Business With Social Media


Organic social media traffic is really struggling right now. Reach and engagement numbers are low. For example on Facebook, it’s estimated that the average reach for organic content is roughly 5%. One of the reasons is that there is so much content out there.

Using social media is an excellent way to expand your client list, but you have to make sure you approach it in the right way to stand out from the pack. Here are three steps you can start with to put your best digital foot forward and build the connections that will help your business grow.

1. Choose your Channels
2. Build Your Brand
3. Find Your Leads

3 Social Media Mistakes Brands Must Avoid in 2021


As the world faced lockdowns, people restricted themselves to the four walls of their homes, increasing the amount of time they were spending on social media platforms and behind their screens, but this was not necessarily a bad thing. Social media kept the world connected when the harsh reality of the new normal kept everyone physically apart. This magnanimous increase in screen-time presented brands and organizations an opportunity to connect with their audiences like never before. As we look towards 2021, we must understand that 2020 has changed how we will do business forever. Clearly, there are no effective marketing strategies without social media going forward.

In researching the landscape ahead for social media, I spoke with entrepreneur and social media expert Brandon Mimms. Brandon has built over 10 million followers combined across various pages on Instagram, including @USA, @SantaClaus, @Shoes, @NiagaraFalls, and others.

This Might Be What Finally Makes Me Quit Facebook in 2021


This Might Be What Finally Makes Me Quit Facebook in 2021. It is an Example of What No Company Should Ever Do.

There are a lot of reasons that might persuade someone to quit using Facebook. There are privacy concerns, data leaks, and incendiary content, not to mention the monetization of your personal data. Any one of those reasons should be enough, but most people aren’t persuaded to quit Facebook. Most people just keep using it–almost three billion of them every month, in fact.

The real problem, however, is that Facebooks primary goal is to seduce you into spending more time on Facebook through a variety of different features and notifications. Then, it makes it harder and harder to find the setting to opt-out of those features, even if you have no desire to use them.

That, by the way, is my main complaint with Facebook. The company isn’t trying to build features that make it better or more convenient for you to use. Instead, it’s designing its product solely to make it better and more profitable for Facebook, even when that results in a worse user experience.

Trump Most Searched Term on Chinese Social Media in 2020


Trump was the most searched term among Chinese social media users last year, a report claimed, despite a severe public health crisis that brought the country to a standstill in the first quarter.

1 in 4 Doctors Attacked, Harassed on Social Media, Study Finds


Many physicians have reported being sexually harassed and personally attacked on social media platforms on the basis of their religion, race or medical recommendations, a new joint study from Northwestern University and the University of Chicago revealed.

While the data were collected before the COVID-19 pandemic, the findings highlight the intensity of online harassment, which the authors stated has intensified since the crisis.

According to a news release, the study found one in four physicians reported being personally attacked on social media, including being barraged by negative reviews, receiving coordinated harassment and threats at work and having personal information shared publicly.

Social Media Memes


Although social media is typically filled with posts saying farewell to the past year, this New Year’s looked a little different. While the typical Happy New Year! post could be seen, others used the moment to be serious — or use humor — to reflect upon the difficulties of 2020.

The posts ranged from inspirational messages, to serious reflections, and funny memes.

Fashion brands should engage more proactively around sustainability on social media


Rather than using aggregated statistics and sentiment analysis, the research team used a qualitative approach to drill down into all the tweets posted around the two case studies, and divided them into key topics, positions, purpose and arguments, in order to determine how users engaged in the debate around sustainability and ethics in fashion.

They found that the two main ethics and sustainability issues raised by social media users were environmental concerns, in the first case study; and labor conditions in the supply chain, in the second. Analysis revealed that only a small proportion of tweets were explicitly critical and that those that were, were actually prompting a relatively sophisticated debate that fashion brands may benefit from engaging meaningfully with.

Adweek Acquires Social Media Week


Adweek continued its acquisition spree this morning with the announcement that it has acquired Social Media Week, the 11-year-old events and content company that provides deep insights and data for brand marketers, media and technology companies.

Discussion and de-escalation in social media


It is a familiar situation: a compelling discussion develops on Tw­­itter, Facebook or Instagram – it could be about any topic – but instead of working constructively towards a common solution, the tone becomes increasingly aggressive. The rift between the differing opinions grows ever larger. Often, intercultural differences and lack of understanding are the root causes of the conflict. An international research team led by the University of Göttingen now wants to develop a “moderator” using artificial intelligence (AI) that can recognise hate messages in social media and intervene to de-escalate the situation. The Volkswagen Foundation will fund the project for four years from April 2021 with a total of around 1.5 million euros.

There has been a growing change in the style of communication in social media in recent years. This is particularly noticeable when it comes to questions of cultural identity. There is increasing conflict: users become emotional and attack each other; always anxious to emphasise what divides rather than what they have in common. A constructive exchange of information, facts and arguments takes place to a very limited extent. This leads to the well-known phenomena of filter bubbles and echo chambers in social media.

Facebook Can Not Crush These 3 Resilient Social Networks


Facebook is often considered the 800-pound gorilla of the social networking market. Its family of apps — which includes its main app, Instagram, and WhatsApp — grew its monthly active users 14% year over year to 3.21 billion last quarter. Facebook also shares a near-duopoly with Alphabet’s Google in the digital ad market.

However, several major social networks are still growing in Facebooks shadow. Lets take a closer look at three of them, how they withstood competition from Facebook, and what that resilience means for Facebooks long-term prospects.

1. Snapchat
2. Pinterest
3. Tiktok

Global Social Network Users 2020


The coronavirus pandemic boosted social media usage around the world, as many people stayed home for weeks or months. Facebook, Instagram, Snapchat, and Twitter are all gaining new users, though not all will benefit equally from 2020s growth.

How many internet users worldwide visit social platforms regularly?

An estimated 3.23 billion people, or 80.7% of internet users worldwide, will use a social network at least once per month in 2020.

Which countries have the largest populations of social media users?

China and India continue to rank first and second. As a result, Asia-Pacific remains the leading region, with 1.89 billion people using social networks in 2020.

Where will the most new users emerge?

China will post the most sizable increase, with 58.3 million more users than in 2019. India will gain 31.8 million social network users, while Brazil will add 10.0 million.

Mapped: Facebooks Path to Social Network Domination (2008-2020)


Facebooks Path to Global Social Network Domination

From just a few thousand users in 2004 to 2.7 billion monthly active users (MAUs) in 2020, Facebook is by far the worlds largest social network.

But its massive global footprint did not grow overnight. While Facebook is the most popular social network in many countries, this traction didn’t happen overnight. And in other places, it still has not quite taken off.

To see Facebooks path to domination, we mapped each countrys most popular social network from 2008‒2020. The data was tabulated by Vincenzo Cosenza at by examining annual traffic data from Alexa and SimilarWeb.

Facebook Grows From the Americas to Southeast Asia

What famously started as Mark Zuckerbergs late-night intoxicated project called Facemash—a hot or not type website for students at Harvard University—soon evolved into the worlds predominant social network.

Before 2008, the social network landscape was populated by social network pioneers such as Myspace and Hi5. Googles Orkut was the most popular network in Brazil and India, and Friendster found a foothold in Southeast Asia.

But the Facebook wave came in earnest. By 2009, the social media giant took the title of most popular network for the bulk of the Americas, Europe, South Asia, and Oceania, with Orkut in Brazil being the sole holdout until 2011.

Return of the RSS reader


Privacy-protecting browser Brave is introducing a new news reader, Brave Today, per Ars Technica. Brave’s news reader masks users’ reading behaviors by divorcing IP address details from content delivery requests. Once a user clicks on a news item in the feed, Braves reader directs traffic to publishers own pages. Brave Today is supported with privacy-protecting offers and promoted content.

This all sounds vaguely reminiscent of an RSS reader, and Brave is not the only one revisiting the potential for news aggregation. Substack has also launched at creating a distraction-free space to consume email newsletters that isn’t the inbox.

You can now create RSS feeds based on keywords with


Imagine how useful it would be if you could set up a Google Alert for a keyword but only be notified if that word or phrase were mentioned in a news story that had more than 50 shares on social media. And would you find it even more useful if you were notified not by email but within an RSS reader?

Consider a tool that could tell you when a news story mentioning a particular word had more than 500 Facebook likes or 100 Twitter shares.

New functionality in free tool does just that. And it lets you to determine the number of shares, Facebook likes, Twitter mentions or comments a story has before it is flagged up.

Apple complies with Censors in China and removes two RSS Feeds from their iOS App Store


It is reported today in Hong Kong that more RSS apps are disappearing from Apples App Store in China in a new crackdown on feed readers. Apple removed two additional apps that pull content from RSS feeds, allowing Chinese users to access articles that might normally be blocked by the countrys Great Firewall.

Fiery Feeds and Reeder both acknowledged on Twitter that their iOS apps had been removed in the country. They cited a 2017 tweet by Inoreader, another popular RSS service, which posted a letter from Apple saying its app was removed in China because it included content that is illegal in the country. Inoreader said the entire service was blocked in April this year.

Google Podcasts now supports private RSS feeds so you can listen to the shows you pay to access


Google Podcasts is finally getting a feature that’s already standard across most listening apps: private RSS feed support. The head of product for Google Podcasts, Zack Reneau-Wedeen, made the announcement on Twitter today and shouted out some networks that are especially reliant on private feeds, including Patreon, Slate, RedCircle, and Supercast.

To access the feature, tap over to the activity tab in the bottom right-hand corner and slide over to the Subscriptions tab, then tap the plus symbol.

Substack launches an RSS reader to organize all your newsletter subscriptions


Today the platform is launching an RSS reader called Substack Reader, which offers a streamlined collection of your latest newsletters. Any Substack newsletter you already subscribe to will automatically show up, and if you want, you can add third-party RSS feeds, too.

Smart RSS Reader is a feed reader extension for Firefox and Chrome


Smart RSS Reader is a feed reader extension for Firefox and Chrome.

Install the add-on and click its toolbar icon to open a new tab with the extension’s RSS reader. It has three panes, each of which has a toolbar at the top. The left pane is the feeds pane and lists all RSS feeds that you are subscribed too. Selecting a feed displays the title of the articles published by the site in the center pane. It also displays the author’s name and the date when the article went live.

Your own personal news package: The next generation of RSS feeds


It was back in 1999 that RSS feeds originated as a way of getting an overview of new articles and blog posts. They are still around today and can still be useful if you want to tailor and streamline your reading content.

RSS feeds can be used to bundle news from any number of websites within a program, browser extension or app. The only requirement is that the pages must support the.rss or.xml file extensions.

For example, if you just want to read headlines on the go, there are smartphone apps such as Feedly, Newsblur, Inoreader, and Feeder.

These applications have modernised the classic RSS service and offer, for example, the synchronisation of the RSS feed between smartphones, desktop computers and laptops.

The modern type of RSS feed reader also offers other advantages. Providers like Feedly also make suggestions about possible feeds based on keywords or interests, Neuhetzki says.

Back to the RSS Future


One common refrain is that, for understandable reasons, people feel worn down by the volume and composition of the media coming at them.

This fatigue stems from a few compounding factors. There is a strong perception that the character of the information presented by the media is warped by highly polarized players.

Nearly two-thirds of Americans across partisan affiliations believed that the existence of too much bias in the reporting of news stories that are supposed to be objective constituted a major problem in our media, a 2018 survey found.

Drop Feeds is an RSS reader extension for Firefox


The extension supports RSS and Atom feeds. Once you have installed the extension, click on its button on the toolbar. Drop Feeds has a three-pane sidebar, and a reader pane taking up the rest of the space.

6 Steps to Selling on Social Media Messaging Platforms


Have you ever heard of conversion conversations? This sales technique involves getting to know your prospect through an online messaging platform, creating a conversation, then shifting to a sale once they are qualified. The best part? It is entirely free if you do the legwork.

When choosing which social media platform to use for your messaging, keep in mind that Facebook is still the largest social media platform, used by 2.6 billion users, according to Statista. Pew Research found that 75 percent of high earners use Facebook. Instagram is more visual, so if you are selling products or services that look good in photos, or if you are targeting younger generations, go for Instagram. According to Statista, 32 percent of users are between 18 and 24, and 33 percent are between 25 and 34.

Why and How to use Inclusive Design for Social Media


While visual content provides a fun and expressive outlet for people. The experience is not the same for everyone. For a large portion of the population, some kinds of content is inaccessible. According to the World Health Organization, about 15% of the world’s population lives with some form of disability.

Inclusive design should start with a solid understanding of accessibility fundamentals.  Most social media platforms have guides on accessibility and offer how-tos, best practices and tools. Other resources include Federal Social Media Accessibility Toolkit and Web Content Accessibility Guidelines (WCAG) 2.0.

To Survive, Social Media Needs Better Governance


As social media companies increasingly take on the role of free speech arbiters, they need to ensure their policies offer transparency and the types of checks and balances government relies on.

Social media companies do not want to moderate speech. They want to show you ads. Mark Zuckerberg famously told Senator Orrin Hatch as much in 2018 when asked about how Facebook makes money. But as advertisers and the people populating these ad-based platforms began to demand an online experience that was more heavily regulated to mitigate abusive behavior, platforms like Facebook were thrust into a quasi-governmental role. That’s a huge expansion in responsibilities for a company that just wants to show users ads. Predictably, it has not been a smooth transition.  

5 Steps to Creating Learner-Centered Content on Social Media


Think about learning. We all experience learning differently. Most of us took part in one or other forms of formal education — took a course, went to university or even attended a workshop. More often than not, we associate learning experiences with these formal settings. However, that’s not always the case; learning occurs throughout one’s life and well beyond the classroom.

In a world where social media is becoming part of our lives, it’s more relevant than ever to explore its potential as a learning and teaching tool. Research shows that social media and mobile devices can support learning and create a positive impact on both educators and learners.

Twitters CEO thinks that social media platforms can be addictive, while Facebooks CEO does not agree with him


During a hearing before the Senate Judiciary Committee, a discussion was being held about the content moderation policies of various platforms and the impact of the recent US General Election. When Senator Lindsey Graham asked both Jack and Mark about their opinion whether their platforms can become addictive for the users, both answered differently.

As per Jack Dorsey, (like any other tech) social media platforms including Twitter and Facebook can make users addicted to continue using them. His opinion is in line with the opinions of several psychologists also who say that these social media networks give the users a sense of well-being by giving them a feeling of connection with others. One post after the other, and the urge of users to keep returning to these platforms to see newer posts one after another is like a trigger for their dopamine centers in the brain. And that is why psychologists believe that all social media platforms tend to become addicting for their users.

However, Mark Zuckerberg is of a different opinion. He stated in front of the Senate Committee that he believes that all the research regarding this matter is still inconclusive, and no one can say for sure if the social media platforms are addicting or not.

The Performative Nature of Social Media Activism


This year has been a whirlwind, but if there’s something we all have in common – aside from living in the midst of a pandemic – it is our mutual exposure to a new age of activism. Modern social movements have transitioned online, much like the rest of our lives. With social media platforms remaining at the forefront of online communication, it has become more important than ever to reevaluate why and how we use these platforms, especially as they pertain to social movements.

Instagram, with its incredibly platform-specific-spread, has mini slideshows of infographics. Twitter and Facebook both have catchy headlines and quips, bites of information from a wide range of credible and not-so-credible sources. Almost every form of social media has a way to disseminate information in bite-size chunks; that function is central to its purpose as social media. This is fine, except when it comes to activism.

There are two sides to online activism: there are those who want to appear like they care about a cause, and there are those who actually do. A lot of the former tend to fall into the brand/celebrity/influencer category.

Yubo Could Be the Next Big Social Media App


French startup Yubo is the biggest social media app you have never heard of — unless you are a teen. With a focus on young people under 25, the company has managed to attract 40 million users. A fraction of them hang out every day in live-streaming rooms, meet new people and spend money for more features.

That is right, the company isn’t betting on ads. You can pay to unlock items or subscribe to the app. Yubo  expects to generate $20 million in revenue this year — that’s twice as much revenue than it generated in 2019.

Three ways to create a well-planned social marketing and content plan


Today, almost everyone is a critic, complete with an unfiltered opinion. Be it the clout chasers or active advocates, many take to social media to air these opinions and grievances where the views are met with either support or scorn; and the line between the two is often blurred.

To be present online, one must plan well and be equipped with a solid risk register to deal with any potential reputational damage that could occur. While a tweet may lead to brand tragedy, it could also lead to business popularity.

It’s all dependent on metrics; a well-planned social marketing and content plan that considers all options should be viewed as your lifeline. Here are three ways to implement such a plan:

1. Make your metrics matter
2. Improve stakes and stakeholder management
3. Take online and offline conversations seriously

The 5 Most Important Stages in the Content Marketing Process


Looking to implement a content marketing plan for your business, but not sure where to begin?

Used well, content can help you maximize connection with your target audience, and become a key resource in your niche. Your content can boost brand awareness, exposure, and eventually, lead to greater business success as potential customers become aware of your brand and its expertise.

So where do you begin?

The key to content success is mapping out a full strategy from the beginning, so you know not only what you’re going to create, and where you’ll share it. But also, what metrics you’ll be using to measure its success, and how you can track performance over time.

An effective content strategy does take time to generate results, and if you have not aligned with the right metrics, you can come off the rails quickly.

When the company does more: the importance of social marketing


Convenience, but not only
At first glance, it could be said that the price of the product and its technical characteristics are decisive aspects when it comes to an expenditure. When two products have the same level of performance, the quality-price ratio always wins. But this is not true! The market is full of examples of products that are more popular even though there are competing goods that have similar characteristics.

Tips to reinvigorate your social marketing strategy for impact & authenticity


~ Brands must shift from their pre-pandemic social media strategies
~ More organic and engaging approaches are crucial when it comes to winning back customers or retaining new ones
~ Select the most appropriate platform that fits the target audience, even if it’s uncharted territory for your brand
~ Authentic influencer campaigns, user-generated content challenges and conversational tones are among the most effective ways to engage with customers

Pinterest is this years best social media stock


Facebook, Twitter and Snapchat get all the buzz in the social media investing world. But Pinterest has sharply outperformed them all in 2020.

Social Media Data Scraped And Found Unprotected Online


A database of 235 million social media profiles were found unsecured by researchers with Comparitech. While data scraping is technically legal, it goes against the terms of use for the brands affected.

The Facts:
Data scraping is the act of moving information from a website into an actionable form like an Excel spreadsheet or computer file. Such a technique can be benign under certain paradigms. For example, travel comparison sites like Trivago and Kayak deploy a program that scrapes hotel and airline sites for rates which it compiles on their website. Data scraping is commonly used by marketers to paint a clearer picture of their target base and advertise to them accordingly.

However, social media data scraping and aggregating is an effective way for hackers to quickly and easily scale phishing schemes and engage in fraudulent activities. Additionally, scraped data can be sold to companies who engage in spam practices as a means of advertising. Although spam remains legal in most jurisdictions, it is condemned as a legitimate marketing strategy. Finally, data scraping is commonly used on social media sites to steal content from influencers and repost it under a fraudulent account. It is for this reason that Facebook and Instagram banned the now defunct data scraping company,

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